Quick answer: The PGA Tour has ended its partnership with ONEflight International, removing the private-aviation company as co-title sponsor of the Myrtle Beach Classic. Tournament director Steve Mays says the event will still be played May 13-16, 2027 at Dunes Golf and Beach Club, with Visit Myrtle Beach continuing as title sponsor and no planned change to the roughly $4 million purse or fan experience.
The name over the tournament changed quickly, but the tournament itself did not disappear. The PGA Tour confirmed that it separated from ONEflight International after the luxury travel company paused flight activity and became the subject of federal civil lawsuits alleging financial misconduct. The allegations remain allegations; they have not been established as facts by a final court judgment.
That distinction matters because two stories are moving at once. One concerns the Tour's decision to remove a business partner. The other concerns whether a four-year-old event can continue without that partner's money and brand. Local organizers have given a direct answer to the second question: the 2027 Myrtle Beach Classic is proceeding as scheduled.
What remains unchanged for 2027
The dates remain May 13-16. Dunes Golf and Beach Club remains the host venue for a fourth consecutive year. Visit Myrtle Beach, the destination-marketing organization that has shared title sponsorship since the tournament began in 2024, remains attached. Mays told WMBF that there would be no change to the purse or to the tournament.
That commitment provides the most useful information for players and fans. The 2026 event carried a $4 million purse and awarded 300 FedExCup points to the winner. Brandt Snedeker won the tournament, while the field also included Brooks Koepka before the following week's PGA Championship. The Tour has not announced a reduction to that competitive package for 2027.
The event also occupies a practical place on the schedule. It gives players outside the limited field at the week's larger tournament another official PGA Tour start. Those opportunities matter late in the season, when FedExCup points, status and future starts can be decided by one strong week.
The PGA Tour's official highlights show the tournament product and Dunes Golf and Beach Club that remain central to the 2027 event. Video: PGA Tour on YouTube.
Why the Tour acted
ONEflight joined Visit Myrtle Beach as co-title sponsor in 2025 and used the event to promote its private-flight business. In March 2026, the tournament announced that the company would offer the winner a $250,000 flight credit and five-hour credits to every player making the cut. That promotion tied the sponsor's service unusually closely to the competitive result.
By September, however, ONEflight had paused flight operations. WMBF reported that a federal lawsuit filed in Colorado accused the company and its chief executive of misusing customer deposits. Other customers also pursued civil claims. The Tour's separation therefore removes the event from a partner facing unresolved legal and operational uncertainty.
Responsible reporting requires care with the language. The Tour did not announce a criminal conviction, and this article does not treat civil accusations as proven. The confirmed facts are narrower: ONEflight paused flight activity, lawsuits were filed, and the PGA Tour ended the sponsorship relationship.
The local sponsor becomes the stabilizer
Visit Myrtle Beach is more than a replacement logo. Golf travel is a core part of the Grand Strand economy, so keeping a nationally televised Tour stop supports a larger destination strategy. The local organization was present before ONEflight joined and can carry continuity while tournament operator Sportfive evaluates future commercial options.
The timing of Mays' appointment as tournament director also matters. A leadership transition during a sponsor exit could create uncertainty, but his public message placed operational continuity first. He brings nearly three decades of experience in the Myrtle Beach golf industry, according to WMBF, and now inherits both the normal work of staging an event and the added task of rebuilding its commercial presentation.
The strongest signal will be execution rather than reassurance. Ticket plans, volunteer recruitment, hospitality sales and field commitments will show whether the event is tracking normally. For now, the preserved date, venue and purse give organizers a credible base from which to work.
What the sponsor exit does not mean
It does not mean the tournament has been canceled. It does not mean the purse has been cut. It does not mean Dunes Golf and Beach Club has lost the event. Those points are easy to blur when a sponsor's name has been embedded in the event title, but the tournament entity and the commercial naming agreement are different things.
It also does not erase the value ONEflight previously supplied. Title sponsors fund tournament operations, marketing, hospitality and prize money, and replacing that support can be difficult. The relevant question is whether the remaining partners can bridge the gap without changing the player or fan product. Mays says they can for 2027; the months ahead will test that commitment.
The separation may eventually create a cleaner identity. "Myrtle Beach Classic" directly connects the tournament to its destination and host community. If Visit Myrtle Beach remains the principal sponsor, the event's public name now says exactly what it promotes.
What to watch next
First, watch whether a new commercial partner joins before May. The official tournament sponsorship page was still carrying ONEflight branding recently, so digital materials and sales packages will need to be updated. A replacement could restore part of the lost funding or reshape the title again.
Second, watch the field. The 2026 edition gained visibility from Koepka's appearance and from its position immediately before the PGA Championship. Strong commitments would confirm that players continue to view Myrtle Beach as a valuable competitive opportunity rather than an event in transition.
Third, watch the Tour's broader schedule plans. Opposite-field events operate under different economic pressures from signature tournaments, yet they supply starts to a much larger portion of the membership. Preserving Myrtle Beach through a sponsor disruption suggests the Tour and local partners still see value in that role.
The immediate outcome is therefore more durable than the headline might imply. A sponsor associated with serious unresolved allegations has been removed, while the golf tournament has retained its date, venue, local backing and purse. For fans planning on May and players looking for opportunity, the name changed; the event did not.