September 29 · Equipment Rules
Three proposed tour-only equipment rules, explained
The ball, driver-face and club-length options could begin in elite events in 2028 without changing recreational bags.
Read the equipment explainer →Infinite18 / World DeskBeyond competition
The wider golf industry
Off Course
Golf business, equipment, courses, culture and creator stories that matter beyond the leaderboard.
Current coverage
The game beyond tournament play
August 27 · Golf Business
Callaway ends its Good Good partnership
The equipment company terminated the relationship and committed $1 million.
Read the report →August 25 · Golf Business
Callaway CEO opens Good Good ad investigations
The company admits approving the deleted video and says review controls are changing.
Read the update →August 24 · Golf Culture
Varner and Bear Slide dispute what happened
The group and course contest the crucial events of the fourth hole.
Read the account →August 23 · Creator Golf
Women-led creator golf's hottest growth lane
Style, skill, personality and ownership are becoming durable golf businesses.
Read the analysis →August 23 · Creator Golf
Good Good's deleted ad becomes a brand crisis
The apology and partner responses show how accountability changes at scale.
Read the analysis →August 22 · Golf Business
McIlroy and Scheffler split on LIV returns
McIlroy questions the value; Scheffler wants the best back with penalties.
Read the debate →